Bullish U.S. launch
Role: Creative Director
Scope: Launch campaign · Brand identity · Creative strategy
When Bullish earned its U.S. license, the creative needed to match the milestone. I created key art that fused two iconic visuals — candlestick charts and city skylines — into a single image that spoke directly to the financial institutions and traders Bullish was made for. From that foundation, the campaign rolled out across out-of-home billboards, social, paid ads, and a launch event in NYC.
Social, paid
Paid ads
Social, paid
Hype video
The video extended the campaign's key art into motion. I storyboarded with the creative team to bring the launch narrative to life.
Animation and creative vision by Molly Snowberger
Carousel post on X
Video installation at launch event, NYC
Launch event experiential design
Launch event