CoinDesk 20 key art
CoinDesk Indices
Role: Creative Director
Scope: Key art · Art direction · Integrated campaign · Social · Paid marketing · Experiential · Digital
Developed the key art and campaign visuals for CoinDesk 20, used across the landing page and Wall Street Journal marketing placements, creating a cohesive visual identity for CoinDesk Indices’ marquee product.
Developed the key art and campaign visuals for CoinDesk 20, used across the landing page and Wall Street Journal marketing placements, creating a cohesive visual identity for CoinDesk Indices’ marquee product.
Revamping the CoinDesk Data & Indices website.
Led art direction for the CoinDesk Data & Indices web buildout, creating hero imagery across pages in close partnership with a small and mighty team of UI design, dev, and marketing. The work started as a fast and furious web project, but soon exceeded its original scope evolving into foundational visual elements of the brand.
