Video & show packaging for CoinDesk
Role: Creative Director
Scope: Key art frames · Storyboarding · Art direction · Content system
Visual identity and show packaging across CoinDesk's multimedia offerings, including individual show and podcasts as well as general branded intros and “breaking news” animations. I developed key art frames and storyboards, partnering with an animator to bring the packages to life, alongside a full asset playbook and templates to ensure brand consistency across all shows and social platforms.
Animations by Calvin Ho and Molly Snowberger
General show intros and outros
Key frames
Fun with type
Typographic energy set the tone for this breaking news package, with kinetic type as the creative inspiration for a bold, lively segment identity.
Key art frames
Sample static assets playbook
The animation package was just the start. Each show received a complete asset ecosystem: static show covers, YouTube thumbnails, web graphics, social promotion, and podcast covers, spanning both standing show graphics and episode-level templates. Built and organized in Canva, the system was designed for the multimedia and social teams to work independently, consistent, on-brand, and self-serve.
Youtube
GenC show graphic
Podcast covers
CoinDesk Daily show graphic
Series page on coindesk.com
Markets Outlook show graphic
CoinDesk Spotlight show graphic
Chart of the Day show graphic