GTreasury

Role: Creative Director
Scope: Brand identity · Print and Digital · Out of home · Animation

GTreasury is a digital treasury management system that recently integrated its traditional cash management services with more robust risk management solutions. The result is one seamless digital solution. The brand identity brings the new tagline “The Clarity to Act” to life, while conveying the company’s global reach. The work included new logo, ad campaign, collateral system, brochure, and displays.