Perpetual futures campaign
Role: Creative Director / Bullish
Scope: Art direction · Key frame development · Social · Motion · Marketing web
Animation by Calvin HoPerpetual futures are crypto-native derivative contracts with no expiration date, allowing traders to hold positions indefinitely. The marketing campaign to announce the new product feature spanned teaser social content, launch posts, on-site promotional placements, and a bite-sized explainer animation.
I worked with the Product manager to understand and best visualize the Perpetual futures function to be released on Bullish and developed the key art frames for the animation. I collaborated closely with an animator to bring the visual concept to life.
Teaser post
Zoom background for employees
Launch graphic