Waldron Private Wealth

Role: Senior Art Director
Scope: Brand identity · Brand collateral · Digital · Art Direction · Vendor management

Waldron is a boutique wealth management firm advising high net worth individuals and families. We commissioned sculptures by renowned designer and artist, Stephen Doyle, representing both the complexity of wealth and the simplicity of Waldron's approach. The sculptures are made of actual financial documents to visually represent Waldron's offerings. The rebrand included a new logo, business suite, brochure, folder package, website, infographics, individual wealth reports, and company swag.

Recipient of the 2016 Rebrand 100 Merit Award