Austin Humane Society
Role: Art Director
Scope: Video · Campaign · Photography art direction
The Austin Humane Society is the largest no-kill, non-profit pet adoption center in Austin. To heighten awareness and increase adoption activity, we gave them a whole new brand, including new logo, website, video spots, and brand photography.
The campaign centered around answering the very simple question: what are these animals thinking? We gave potential pets their own inner monologue: a stream-of-consciousness mix of wit, loyalty, and heart. Fun typography and punchy portrait photography turned adoption messaging into something people actually wanted to read.
Shelter animals don't need pity. They need a platform.
