Bullish IPO campaign
Animation by Molly Snowberger
From brief to bell-ringing in six weeks
Role: Creative Director
Scope: Brand campaign · Experiential · Brand leadership
When Bullish went public on the NYSE, our creative team had six weeks to prepare. Working together from concept to execution, we developed a full Listing Day campaign spanning NYSE exterior and interior banners, a custom Experience Square activation complete with a food truck and a replica newsstand featuring an original CoinDesk newspaper, plus announcements and billboards across Times Square.
Out-of-home in San Francisco
IPO day at NYSE
Experience Square in front of NYSE
IPO day at NYSE
Commemorative newspaper at the CoinDesk newsstand
IPO day at NYSE
Food truck at Experience Square
Listing day in Times Square